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Which? Online Privacy Statement

Which? Online is committed to safeguarding the privacy of our users while providing the highest possible quality of service. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998) and according to the Which? Web Trader Code of Practice. If you have any requests concerning your personal information or any queries with regard to these practices please contact

Information collected

We collect the information you supply to us through enquiry and registration forms, and every time you e-mail us. We also collect information automatically about your visit to our site. The information obtained in this way, which includes demographic data and browsing patterns, is only used in aggregate form, and as such cannot be used to identify you. This aggregate information is used to:

build up marketing profiles
aid strategic development
audit usage of the site
Use of personal information

We process personal information collected via Which? Online for the purposes of: providing the best possible service
processing any orders you may have made
conducting market research surveys
running competitions

providing you with information about products and services we offer If you do not wish to receive information about our products or services, or the products or services offered jointly with or on behalf of other organisations, please tick the appropriate box on the registration form.

Use of cookies

We employ the services of a company called Engage who use Internet technology to track the patterns of behaviour of visitors to our site. This can include using a 'cookie' which would be stored on your browser. A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information back from the browser If you would like to learn more about the use of cookies and about Engage, including information on how to opt out of the Engage system please go to . Cookies are also used by our various Shopping Partners and in our Which? Online Shop to speed up the buying process. There is more general information about cookies for Netscape users here.


We will not pass your information to any third parties unless you have agreed that we can. You can email us to stop receiving any information about us and our services by clicking here. If you have any queries about our Privacy Statement you should contact us by ringing 01992 822 863

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